Tom Schwab: Chief Evangelist Officer for His Marketing Company and Life | Episode 21

Tom Schwab: Chief Evangelist Officer for His Marketing Company and Life | Episode 21

Are you thinking of making the shift from your first half to your second half of life? What does retirement look like for you? Is working remotely the way of the future?

In this podcast episode, Billy and Brandy Eldridge speak to Tom Schwab about his company, Interview Valet, and how he built the life he wanted.

Meet Tom Schwab

Tom Schwab knows how to build an online business. He’s done it successfully several times and now helps others find online success with podcast interview marketing.

Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.

The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.

Visit Tom’s website, connect on Facebook, LinkedIn, YouTube, Instagram and Twitter.

In This Podcast

Summary

  • What brought Tom into the world of podcasting
  • The shift from Tom’s first half to his second half of life
  • Freedoms that weren’t there before
  • Working with your partner
  • The hardest lesson Tom has had to learn

What brought Tom into the world of podcasting

And my mom always asked, she doesn’t understand podcasts, ‘What does that have to do with podcast interviews?’ And I’m like, ‘Mom, it’s not about the podcast interview. It’s about the connection.

After travelling the world with the Navy, Tom moved to Kalamazoo, Michigan, concerned that his world would get small again. What he has since realized is that it is an amazing time to be alive as we can connect with people around the world on this free platform of podcasting and hear new ideas. To him, that makes a really rich life and that’s what he does as a business now. His team’s goal is to personally connect thought leaders to millions of people who they could serve for the betterment of all.

The shift from Tom’s first half to his second half of life

The pivotal moment for Tom was the loss of his dad to cancer. Tom was in his early 30s at the time and it struck him that life is not forever, we all have a limited amount of time, and we don’t know how long that time is. Tom started thinking about how he wants to live this life if he might only have another 25 years or so left, and while talking with a close friend they decided that for them retirement was going to be doing fun things with interesting people and writing it all off as a tax expense. Four years ago when he turned 50, Tom looked at it and said that he was now going to consider himself retired and do just that.

Freedoms that weren’t there before

We can do so many things from our phone, from our laptops. And really, you know, today people really don’t care if you’re in a cubicle, or you know, if you’re on the beach on your computer just so long as the work gets done.

10 years ago, work was where you went, not what you did. Technology wasn’t advanced enough and if the pandemic had hit 5 years earlier it would have looked drastically different. Tom looks at it as that it has pushed us 5/10 years ahead in remote work. They have a remote team and everything that he does, he can do from home. One week every month, Tom and his wife live in a different city where they get to see friends and meet people. It’s not so much work/life balance of how many hours you’re at work or at home anymore, it’s more like work/life integration.

The shift from the brick and mortar world into a more online-minded business was scary because it’s different but Tom thinks that if you focus on the good parts and have the vision of what it could be then then fear and the problems don’t seem nearly as big.

Working with your partner

It’s not something that we want to get vacation from or we’re looking forward to how many days until we can retire. No, this is our life, this is what we love, and it just gives us flexibility.

Tom and his wife, Karen, work with each other but don’t report to each other. In their last company, that was the case and it was tough. They would go out on date night and say that they wouldn’t talk about business at all but three minutes later they would. Their lives were supporting the business. When they started Interview Valet, they decided that they weren’t going to do that anymore. They also love what they’re doing so they do talk about it but it’s not business problems, more just funny things that happened in the day. Tom and his wife work in separate areas so when the day is over, they close the doors to their offices and go on to the personal things, and not reporting to each other has also helped.

The hardest lesson Tom has had to learn

God is very fair. If you don’t figure out the lesson one time, he’ll keep giving you the test until you pass it. And I take this test all the time.

Tom’s natural inclination is “I can do it” but he has learned that if he just picks his head up from the grindstone and looks around, there are all of these people that want to help him if he will just ask for help.

Books by Tom Schwab

Are you ready to find the freedom to be yourself as a beta male? Do you want permission and tools to be your best beta? Are you ready to join the revolution to find strength as a beta? If you want to be comfortable in your skin and be the most authentic beta male, then our free beta revolution course is for you. Sign up for free.

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Meet Billy Eldridge

billy-eldridge

Meet Billy, the resident beta male. For Billy, this is a place to hang out with other beta males and the people who love them. We’re redefining what beta males look like in the world. I have learned to embrace my best beta self, and I can help you to do the same. As a therapist, I understand the need to belong. You belong here. Join the REVOLUTION.

Meet Brandy Eldridge

brandy-eldridge

Hello, Beta friends. I am an alpha personality who is embracing the beta way of life. I feel alive when connected with people, whether that is listening to their stories or learning about their passions. Forget small talk, let’s go deep together. Come to the table and let’s have some life-changing conversations.

Thanks for listening!

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Beta Male Revolution is part of the Practice of the Practice Podcast Network, a network of podcasts seeking to help you thrive, imperfectly. To hear other podcasts like the Bomb Mom Podcast, Imperfect Thriving, or Empowered and Unapologetic, go to practiceofthepractice.com/network.

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